2015

ICE 360° Survey (2014)- National Survey Indian Consumers- Middle India: Key to Inclusive Growth and a Prosperous Future India (Wave 1.0) - Completed

Sponsor

MasterCard Centre for Inclusive Growth, World Gold Council, TVS Motor Company Ltd.

Objectives

To understand of ‘Middle India’ dynamics- How ‘Middle India’ earns, spends and saves, whether they are financially secure, to what extent they are financially included; their living conditions, occupation and work conditions, their perception and aspirations.

Coverage

Covered 21 major Indian states (Andhra Pradesh, Assam, Bihar, Chandigarh, Chhattisgarh, Delhi, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Odisha, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh, Uttarakhand, West Bengal)

Sample Design

Three-stage stratified sampling design applied independently for rural and urban India

Sample Frame

Over 100 K households (30K Rural and 71K Urban)

Sample Size

Over 20K households (6K Rural and 14K Urban)

Method of Data Collection

Face-to-face questionnaire based approach

Respondents

Chief Wage Earner (CWE), special services (Two-wheeler/ four-wheeler users) 

Reference period

The financial year 2013-14

Survey period

April-September 2014

Research Team

Rajesh Shukla, Mridusmita Bordoloi, Asha Sharma, Debabani Chakravarty, Preeti Kakkar, Bijay Chauhan, Pooja Sharma, Shailendra Dubey