Accelerating Financial Inclusion in India: Survey Among Jan Dhan Users and Micro Merchants
Dr. Rajesh Shukla
Published Report | PRICE
A baseline study of “inclusion customers” i.e., Jan Dhan account holders and micro merchants was undertaken with a view to map their awareness, usage and attitudes to using financial products available in the market – which for reasons of cost-effectiveness are increasingly becoming synonymous with digital money products
and services. The findings underscore the point that the financial education and empowerment task that is yet to be done. While India’s financial inclusion journey is well on its way and the basic road has been built, teaching and encouraging people to ride on that road is a crucial next step. This can only be made possible by a larger number of organisations and entities creating a vibrant market of tailor-made products and solutions and investing significantly in business development.