The Great Indian Middle Class: Results from the NCAER Market Information Survey of Households
Dr. Rajesh Shukla , Sanjay Diwedi , Asha Sharma
Published Report | NCAER and Business Standard
These two reports are aimed to provide an objective understanding of Indian consumer dynamics, particularly the income distribution and its relation to consumption pattern of major consumer products and consumer behaviour. They provide a detailed time series information for the years 1995-96, 1998-99 and 2001-02 as observed from survey and projections for 2005 and 2009-10 using modern statistical tools and techniques. These reports are unique in terms of content, analysis and presentation. Researchers, policy makers (such as Planning Commission, Reserve Bank of India, Finance Ministry, etc.) and every serious national/international marketers refer these reports to set right their marketing strategies, research and media planning. Among the marketing firms that have regularly used these reports are FMCG companies like, Hindustan Levers Limited, Colgate, ITC, LG, Whirlpool, Titan and Godrej. Banks like ANZ Grindlays, American Express, Hong Kong Bank and ICICI, as do automobile firms like Maruti Udyog, Bajaj Auto, TVS, Tata Motors, Ford, Hero Honda, Fiat, Hindustan Motors, and LML. Consultants like Tata Consultancy and McKinsey & Co have also used the information given in the report.