Articles

Greatly Expanding Indian Middle Class

Millions are knocking on the doors to join this richie-rich bandwagon and they are spread all over the country. RICE's report 'The Rise of India's Middle Class' captures this unprecedented rise of wealth and offers pointers for the future.

Articles

Middle Goes To Top

A stronger and more secure middle class is crucial for continuing India's upward trajectory. A massive shift towards a middle-class society is already happening in India.

Articles

Indian households' healthcare woes

The low penetration of health insurance and high health costs expose Indian households, especially those at the bottom of the pyramid, to severe financial shocks, according to fresh...

Articles

Asking the right questions

Just as non-cash shouldn't mandatorily be imposed, neither should cash. Why has this not figured on a reform agenda between 2004 and 2014, or much earlier?...

Articles

Let the numbers speak

The discussion on the fall in employment after the November 8 demonetisation relies on anecdotal evidence. It is not backed by data...

Articles

Looking at both sides of coin

For measuring the material well-being of bottom of the pyramid households, we need to follow an approach that takes into consideration both their income & expenditure...

Articles

Bridging the connectivity gap

While the government has announced a number of big impact schemes, the focus should now be on creating linkages between various departments and roping in stakeholders with different types of expertise...

Articles

Impact of GDP growth on income inequality

For every percentage point of GDP growth, there will be a spike in demand for consumer goods and services which, in turn, will boost investment, and the benefits of these will be felt across all sections of the income pyramid...

Articles

Destabilise the Pyramid

The right to resources is increasingly becoming the major talking point in the country. The tussle is about how this pie of resources can be cut up more equitably to benefit...

Articles

Bye, bye cheap; buy, buy pricey

Middle-class households are already driving premiumisation. By 2031, there will be 75 million more of them. Including in developed rural areas. But here's why marketers can't take them for granted

Articles

Impact of GDP growth on income inequality

For every percentage point of GDP growth, there will be a spike in demand for consumer goods and services which, in turn, will boost investment, and the benefits of these will be felt across all sections of the income pyramid...

Blog

Mapping the New Economic Geography of India

India, the world’s fifth-largest economy, is undergoing a significant economic transformation characterized by rapid growth, shifting consumption patterns, and evolving regional economic dynamics. Projected to expand from a $1.87 trillion consumer market to a $5.16 trillion market by 2031, India is experiencing profound changes in its economic geography. This report provides a comprehensive analysis of India’s economic transformation, focusing on the changing profile of consuming classes, urbanization trends, rural prosperity, and investment patterns. Through detailed findings and strategic recommendations, this report offers valuable insights for policymakers, businesses, and stakeholders navigating India’s evolving economic landscape.