A large proportion of Destitute and Aspirer households live in rural areas (83 percent) compared to urban areas (17 percent). There is a 67-33 percent...

While car ownership signifies affluence in most nations, in India, the motorcycle is the symbol of an upwardly mobile Indian household. While the proportion of Destitute households that own a bicycle.

the Middle-Class forms just 31 per cent in 2020-21 of the total Indian households its share of total income is nearly half of the income and expenditure and saves...

PRICE's report shows that the population of the high income group increased from 10.1% in 2016 to 14.7% in 2023. After COVID, the population of the lower and middle class increased to.....

Millions are knocking on the doors to join this richie-rich bandwagon and they are spread all over the country. RICE's report 'The Rise of India's Middle Class' captures this unprecedented rise of wealth and offers pointers for the future.

A stronger and more secure middle class is crucial for continuing India's upward trajectory. A massive shift towards a middle-class society is already happening in India.

India has been evolving as one of the world's most dynamic consumption environments and is expected to maintain steady, sustainable economic growth in the years to come.

An overwhelming majority, 87%, of people living in metros belong to the top two quintiles of India's income pyramid but even the richest among them consider themselves 'middle-class', says ICE survey

Nearly thirty years after India's Middle Class rose to a considerable size, the decade of 2020s is witnessing an exciting new trend...

A majority of Rich India considers itself to be middle class; a third of those actually in the middle of income distribution pyramid consider themselves to be poor...

The low penetration of health insurance and high health costs expose Indian households, especially those at the bottom of the pyramid, to severe financial shocks, according to fresh...

Just as non-cash shouldn't mandatorily be imposed, neither should cash. Why has this not figured on a reform agenda between 2004 and 2014, or much earlier?...

This is the season for quoting, and misquoting, Keynes. "When the facts change, I change my mind. What do you do, sir?" This is attributed to Keynes, though there is no actual evidence Keynes ever said, or wrote, this...

The discussion on the fall in employment after the November 8 demonetisation relies on anecdotal evidence. It is not backed by data...

For measuring the material well-being of bottom of the pyramid households, we need to follow an approach that takes into consideration both their income & expenditure...

While the government has announced a number of big impact schemes, the focus should now be on creating linkages between various departments and roping in stakeholders with different types of expertise...

Indian Prosperity depends on empowering its Labour Force. The goal of becoming a fully developed nation by year 2047 has been set by the government in no uncertain terms...

For every percentage point of GDP growth, there will be a spike in demand for consumer goods and services which, in turn, will boost investment, and the benefits of these will be felt across all sections of the income pyramid...

The right to resources is increasingly becoming the major talking point in the country. The tussle is about how this pie of resources can be cut up more equitably to benefit...

Post-Covid recovery of poor households has been faster than expected. But many still need a leg-up...

Middle-class households are already driving premiumisation. By 2031, there will be 75 million more of them. Including in developed rural areas. But here's why marketers can't take them for granted

For every percentage point of GDP growth, there will be a spike in demand for consumer goods and services which, in turn, will boost investment, and the benefits of these will be felt across all sections of the income pyramid...

India, the world's fifth-largest economy, is undergoing a significant economic transformation characterized by rapid growth, shifting consumption patterns, and evolving regional economic dynamics. Projected to expand from a $1.87 trillion consumer market to a $5.16 trillion market by 2031, India is experiencing profound changes in its economic geography. This report provides a comprehensive analysis of India's economic transformation, focusing on the changing profile of consuming classes, urbanization trends, rural prosperity, and investment patterns. Through detailed findings and strategic recommendations, this report offers valuable insights for policymakers, businesses, and stakeholders navigating India's evolving economic landscape.

Data Think Price's report shows that the population of the high income group increased from 10.1% in 2016 to 14.7% in 2023. After Covid, the population of the lower and middle class increased to 97.3 crores as compared to 64.9 crores in 2020-21, but it was 9.3 crores less than in 2016.

As India strides toward its vision of Vikshit Bharat (developed India), it must confront the realities of economic inequality, particularly in the agricultural sector, where disparities are deeply entrenched. Agriculture, employing nearly 50% of the population but contributing only 17% to the GDP, reflects a vast divide between smallholders with marginal incomes and a small group of wealthy farmers who control a substantial share of the sector�s wealth. To address this imbalance and drive India�s developmental goals, implementing a well-structured taxation policy for affluent farmers is essential. This would not only generate much-needed revenue but also promote greater economic equity....

India's population can be categorised into four socioeconomic groups: destitutes, aspirers, middleclass, and rich. PRICE findings reveal three attitudes: associating success with ownership,embracing simplicity, and showing indifference toward material wealth.....

In depth surveys can capture below-the-radar information and help craft strategies to serve India’s financial inclusion agenda......