Articles

How India lives, thinks, earns and spends

An overwhelming majority, 87%, of people living in metros belong to the top two quintiles of India’s income pyramid but even the richest among them consider themselves ‘middle-class’, says ICE survey

Articles

How many Indians travel?

You may think that eating out and taking a holiday trip are some of the simpler pleasures of life, but fresh data on household spending across India shows that an overwhelming majority of families in India may find such pleasures beyond their reach...

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Let the numbers speak

The discussion on the fall in employment after the November 8 demonetisation relies on anecdotal evidence. It is not backed by data...

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How Indians spends

Rural households collectively outspent their urban counterparts over the past year, according to data from a nationally representative consumer survey...

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How Indians earn

A fifth of bread-winners in India are salaried employees, a third are labourers, and a little less than half of bread-winners are self-employed, according...