India Is Growing Immensely Wealthy…

India has the potential to become the fastest-growing economy in the world over the next two and half decades, with a sustained conservative annual growth rate between 6 per cent and 7.5 per cent.


Asset ownership and investments

The proportion of top earners investing in equities and bonds, and purchasing insurance, is much higher than the all-India average. Seventy-two percent of the top...


Access to Amenities

Electricity, tap water, piped/LPG gas, and toilets are essential amenities and access to these varies according to the economic profile of the households. Nearly 90 percent of all Indian...


How India lives, thinks, earns and spends

An overwhelming majority, 87%, of people living in metros belong to the top two quintiles of India’s income pyramid but even the richest among them consider themselves ‘middle-class’, says ICE survey


How many Indians travel?

You may think that eating out and taking a holiday trip are some of the simpler pleasures of life, but fresh data on household spending across India shows that an overwhelming majority of families in India may find such pleasures beyond their reach...


Let the numbers speak

The discussion on the fall in employment after the November 8 demonetisation relies on anecdotal evidence. It is not backed by data...


How Indians spends

Rural households collectively outspent their urban counterparts over the past year, according to data from a nationally representative consumer survey...


How Indians earn

A fifth of bread-winners in India are salaried employees, a third are labourers, and a little less than half of bread-winners are self-employed, according...


Milking ICE

In part one of a series published in Business Standard, the author uses data on income distribution to show how India's Consumer Economy (ICE) survey is worth deeper analysis...