Price Values

Our Values

• Operate as an independent, not-for-profit entity with no external allegiances.

• Uphold absolute integrity by reporting truthfully, transparently, and objectively.

• Promote open access by making data and information available to the public whenever possible.

• Utilize grants and fees with the highest level of prudence, ensuring due diligence through independent supervision.

• Foster a culture of ethical research and responsible data use to support informed decision-making.

• Commit to continuous learning and innovation to enhance the quality and impact of our work.

• Engage with diverse perspectives to ensure inclusivity and a holistic understanding of consumer dynamics.