Price Values

Our Values

  • Operate as an independent, not-for-profit entity with no external allegiances.

  • Uphold absolute integrity by reporting truthfully, transparently, and objectively.

  • Promote open access by making data and information available to the public whenever possible.

  • Utilize grants and fees with the highest level of prudence, ensuring due diligence through independent supervision.

  • Foster a culture of ethical research and responsible data use to support informed decision-making.

  • Commit to continuous learning and innovation to enhance the quality and impact of our work.

  • Engage with diverse perspectives to ensure inclusivity and a holistic understanding of consumer dynamics.