Indian Institute of Management, Udaipur (IIMU), housed a research data centre of People Research on India's Consumer Economy (PRICE) in its academic campus to provide mutual benefits and to leverage intellectual energy of ideas.

IIM Udaipur, a second-generation IIM institute aims to set a new benchmark in the field of management education by combining excellence in both teaching and research. In less than a decade, IIM Udaipur has become the premier management institution for academic excellence and research.

Under this collaboration, PRICE housed its data sets for use by IIMU's students, interns and faculty for learning, assignments and research purposes. PRICE will encourage networking opportunities for IIMU with senior policy and business people who engage with PRICE for their business needs. IIMU may leverage such connects for guest lectures, faculty interaction, etc.

Institutional Members/ Collaborators:

Prof. Ashok Banerjee

Director, IIMU, Udaipur.

Dr Rajesh Shukla

Managing Director and CEO, PRICE.

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