Dr. Rajesh Shukla and Mr. Nikhil Ojha, presentation to Tata Sons | CMO Brainstorming Brunch

In-person

09 October 2023, Monday, 10:30 am – 11:30 pm
Taj Lands End, Bandra, Mumbai

During this session with Tata companies' Chief Marketing and Strategy Officers, Dr. Rajesh Shukla, Managing Director of PRICE, presented insights from research on the "Rise of India's Middle Class." These findings are invaluable for addressing growth, marketing, and sales challenges. Sustained profitable growth requires continuous adaptation, akin to updating maps to navigate changing landscapes. Understanding the impact of the Indian middle class on consumption is crucial, as their expanding purchasing power drives demand for various goods and services. Factors like rising incomes, urbanization, demographic shifts, changing lifestyles, and technological advancements fuel consumption growth. Rising incomes provide more disposable income, urbanization alters consumption patterns, demographic changes drive demand, changing lifestyles impact preferences, and technology facilitates access to goods and services. By comprehending these drivers, businesses can tailor strategies to effectively target the middle-class segment, capitalize on market opportunities, and sustain growth in India's dynamic market environment.