Dr. Rajesh Shukla, Presenter at Indian Institute of Management Udaipur (IIMU) on 

Household Survey of India’s Consumer Economy and Citizens’ Environment

(ICE 360^o Surveys - 2014, 2016 & 2021)

In-person

26 September 2023
Indian Institute of Management, Udaipur

During this highly anticipated session at Indian Institute of Management Udaipur, PRICE team comprising of Ms. Pooja Sharma, Ms Asha Sharma, Mr. Rajender Singh and Dr. Rajesh Shukla presented insights on ICE 360° survey, our publications and research from “The Rise of India’s Middle Class”.

The discussions were invaluable that highlighted the key details about PRICE's academic research articles, numerous publications in leading newspapers, and ongoing collaborations with reputed universities. These efforts underscore PRICE's commitment to rigorous research and widespread dissemination of insights.

Further, the workshop featured the release of PRICE’s report, "The Rise of India’s Middle Class”. Dr. Shukla emphasized the importance of understanding the middle class's growing purchasing power and its impact on market demand. He highlighted factors such as rising incomes, urbanization, demographic shifts, changing lifestyles, and technological advancements that drive consumption growth.