Completed Projects 2018

Accelerating Financial Inclusion In India: Survey Among Jan Dhan Users And Micro Merchants

The objective of the study was to assess the awareness, knowledge, behaviour, attitudes and perceptions of low-income women to financial inclusion products and services, which, for reasons of cost of delivery are going increasingly digital. Therefore, the survey specifically also focuses on digital financial inclusion products and services.

Sponsor: RBL Bank

PRICE Research Team: Rajesh Shukla, Megha Shree, Shailendra Dubey, Pooja Sharma, Ashwini Joshi
RBL Research Team: Kingshuk Guha, Sachin Pathak, Rajeev Ahuja, Harjeet Toor

2018

Accelerating Financial Inclusion in India: Survey Among Jan Dhan Users and Micro Merchants - Completed.

Sponsor

RBL Bank

Objectives

The objective of the study was to assess the awareness, knowledge, behaviour, attitudes and

perceptions of low-income women to financial inclusion products and services, which, for reasons

of cost of delivery are going increasingly digital. Therefore, the survey specifically also focuses on

digital financial inclusion products and services

Coverage

Three centres chosen for field work were Chennai, a large city in South India of population of 10 million, Delhi with population of 27 million and Alwar of, population of 4 million. These represent financial inclusion activity of urban India. Poor results here would imply even worse results in rural India – since these are locations where several bank branches exist and the connectivity environment is good.

Sample Size

154 respondents (104 women and 50 men) were interviewed through personal face to face

interviews.

Method of Data Collection

Face-to-face questionnaire-based approach

Respondents

Jan Dhan account holders

Reference period

Calendar year 2018 

Survey period

April 2018

Research Team

PRICE: Rajesh Shukla, Megha Shree, Bijay Chauhan

RBL: Kingshuk Guha, Sachin Pathak, Rajeev Ahuja, Harjeet Toor