The objective of the study was to assess the awareness, knowledge, behaviour, attitudes and perceptions of low-income women to financial inclusion products and services, which, for reasons of cost of delivery are going increasingly digital. Therefore, the survey specifically also focuses on digital financial inclusion products and services.
Sponsor: RBL Bank
PRICE Research Team: Rajesh Shukla, Megha Shree, Shailendra Dubey, Pooja Sharma, Ashwini Joshi
RBL Research Team: Kingshuk Guha, Sachin Pathak, Rajeev Ahuja, Harjeet Toor
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2018 |
Accelerating Financial Inclusion in India: Survey Among Jan Dhan Users and Micro Merchants - Completed. |
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Sponsor |
RBL Bank |
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Objectives |
The objective of the study was to assess the awareness, knowledge, behaviour, attitudes and perceptions of low-income women to financial inclusion products and services, which, for reasons of cost of delivery are going increasingly digital. Therefore, the survey specifically also focuses on digital financial inclusion products and services |
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Coverage |
Three centres chosen for field work were Chennai, a large city in South India of population of 10 million, Delhi with population of 27 million and Alwar of, population of 4 million. These represent financial inclusion activity of urban India. Poor results here would imply even worse results in rural India – since these are locations where several bank branches exist and the connectivity environment is good. |
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Sample Size |
154 respondents (104 women and 50 men) were interviewed through personal face to face interviews. |
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Method of Data Collection |
Face-to-face questionnaire-based approach |
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Respondents |
Jan Dhan account holders |
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Reference period |
Calendar year 2018 |
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Survey period |
April 2018 |
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Research Team |
PRICE: Rajesh Shukla, Megha Shree, Bijay Chauhan RBL: Kingshuk Guha, Sachin Pathak, Rajeev Ahuja, Harjeet Toor |
