2023

Assessing the Net Impact of Indian E-commerce on Employment and Consumer Welfare

Sponsor

Pahle India Foundation (PIF)

Objectives

The objective of the study is assessing the net impact of e-commerce (limited to the retail goods trade) on the Indian economy, with the research objectives are Assess the net direct, indirect and induced impact of the growth of e-commerce on employment, both in terms of quantity and quality and  Evaluate the impact of the growth of e-commerce on consumer welfare.

Coverage

35 Cities from India’s major states and UTs. 

Sample Design

3-stage stratified random sampling

Sample Size 

8,000 Consumers of e-commerce, 2,000 Online retail vendors and 2,000 Kirana stores

Data Collection Method

Face-to-face questionnaire-based approach (CAPI)

Respondents

Consumers of e-commerce, Online retail vendors, and Kirana stores

Survey period

October 2023-February 2024