Completed Projects 2018

Future Of Consumption In Fast-Growth Consumer Markets: INDIA

Research questions: Who are the key consumer segments in India? What are the consumption patterns of these consumer segments? How is online consumption expected to evolve? What are the early indications of the Future?

Sponsor: Bain & Company

PRICE Research Team: Rajesh Shukla, Megha Shree, Pooja Sharma, Shailendra Dubey, Ashwini Joshi
Bain Research Team: Nikhil Ojha, Radhika Sridharan, Ishita Mehta, Dhruv Bathla

2018

Future of Consumption in Fast-Growth Consumer Markets: INDIA - Completed

Sponsor

Bain & Company

Objectives

Research questions: Who are the key consumer segments in India? What are the consumption patterns of these consumer segments? How is online consumption expected to evolve? What are the early indications of the Future?

Coverage

Total 29 geographical locations were covered in the survey.

  • 19 Urban Cities: Bangalore, Delhi, Chennai, Cuttack, Ernakulum, Guntur, Gwalior, Indore, Jaipur, Kolkata, Lucknow, Ludhiana, Mumbai, Nagpur, Patna, Raipur, Ranchi, Surat and Varanasi
  • 10 Rural districts: Bangalore, Delhi, Ernakulum, Indore, Jaipur, Lucknow, Ludhiana, Nagpur, Raipur and Ranchi

Sample Design

Two-stage stratified random sampling

Sample Frame

Sampling frame of ICE 360° Survey (2016)

(Over 300,000 households (120,000 Rural and 180,000 Urban)

Sample Size

5,000 respondents (1,000 Rural and 4,000 Urban)

Method of Data Collection

Face-to-face questionnaire-based approach (CAPI)

Respondents

Diverse groups of respondents were covered in the survey such as age group (18-25, 26-40, 41-50, 51-60, 61-75); income class (Q1, Q2, Q3, Q4, Q5) and gender (Male, Female).

Reference period

Calendar year 2018 

Survey period

July-August 2018

Research Team

PRICE: Rajesh Shukla, Megha Shree, Pooja Sharma, Shailendra Dubey, Ashwini Joshi

Bain: Nikhil Ojha, Radhika Sridharan, Ishita Mehta, Dhruv Bathla