The study is planned to undertake a nationwide biannual household survey for five consecutive financial years to collect the information on consumption of gold and jewellery and other related aspects from 40,000 Indian households covering 25 Indian states and union territories. The study is aimed to create a time series data to understand the dynamics of gold consumption, investment and usage behaviour of Indian households along with capturing geo-demographics, consumer aspirations and mindset.
Sponsor: India Gold Policy Centre (IGPC), Indian Institute of Management, Ahmedabad.
PRICE Research Team: Rajesh Shukla, Megha Shree, Pooja Sharma, Shailendra Dubey, Ashwini Joshi, dite Banerjie
IIMA (IGPC) Research Team: Arvind Sahay, Sanket Mohapatra, Sudheesh Nambiath, Minal Marathe.
2021 |
Household survey on Gold Consumption: IGPC-PRICE (Wave 1.0) - Completed. |
Sponsor |
India Gold Policy Centre (IGPC), Indian Institute of Management, Ahmedabad. |
Objectives |
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Coverage |
National survey covering 25 major Indian States & UTs (Andhra Pradesh, Assam, Bihar, Chandigarh, Chhattisgarh, Daman & Diu, Delhi, Goa, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Odisha, Puducherry, Punjab, Rajasthan, Tamil Nadu, Telangana, Uttar Pradesh, Uttarakhand and West Bengal). |
Sample Design |
Probability sampling separately for rural and urban India |
Sample Frame |
200,000 households |
Sample Size |
40,000 households |
Data Collection Method |
Face-to-face questionnaire-based approach (CAPI) |
Respondents |
Chief Wage Earner (CWE), Housewife, Other Earning members |
Reference period |
The financial year 2020-21 |
Survey period |
January-June 2021 |
Research Team |
PRICE: Rajesh Shukla, Megha Shree, Pooja Sharma, Shailendra Dubey, Ashwini Joshi, Adite Banerjie IIMA (IGPC): Arvind Sahay, Sanket Mohapatra, Sudheesh Nambiath, Minal Marathe. |