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Completed Projects 2021

Household survey on Gold Consumption: IGPC-PRICE (Wave 1.0)

The study is planned to undertake a nationwide biannual household survey for five consecutive financial years to collect the information on consumption of gold and jewellery and other related aspects from 40,000 Indian households covering 25 Indian states and union territories. The study is aimed to create a time series data to understand the dynamics of gold consumption, investment and usage behaviour of Indian households along with capturing geo-demographics, consumer aspirations and mindset.

Sponsor: India Gold Policy Centre (IGPC), Indian Institute of Management, Ahmedabad.

PRICE Research Team: Rajesh Shukla, Megha Shree, Pooja Sharma, Shailendra Dubey, Ashwini Joshi, dite Banerjie
IIMA (IGPC) Research Team: Arvind Sahay, Sanket Mohapatra, Sudheesh Nambiath, Minal Marathe.

2021

Household survey on Gold Consumption: IGPC-PRICE (Wave 1.0) - Completed.

Sponsor

India Gold Policy Centre (IGPC), Indian Institute of Management, Ahmedabad.

Objectives
  • To measure saving, investment and consumption behavior of gold and gold related products;
  • To estimate the share of gold in total savings and investments portfolio of the household;
  • To measure of inherited holding vs purchase from own income;
  • To understand the diversified gold buying behavior of Indian households; Socio-economic demographic enablers driving the demand for gold in India;
  • To understand consumers’ preferences between investment and adornment and its other utilization pattern such as collateral, monetize, etc.;
  • To measure the level of wealth protection and exchange value of gold;
  • The perception and mind-set that goes behind gold transactions- gold as an asset, symbol of prosperity or of traditional value in cultural and social occasions; and
  • To measure the impact of policy measures (recent past and present) other specific related issues for analysis.

Coverage

National survey covering 25 major Indian States & UTs (Andhra Pradesh, Assam, Bihar, Chandigarh, Chhattisgarh, Daman & Diu, Delhi, Goa, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Odisha, Puducherry, Punjab, Rajasthan, Tamil Nadu, Telangana, Uttar Pradesh, Uttarakhand and West Bengal).

Sample Design

Probability sampling separately for rural and urban India

Sample Frame

200,000 households

Sample Size

40,000 households

Data Collection Method

Face-to-face questionnaire-based approach (CAPI)

Respondents

Chief Wage Earner (CWE), Housewife, Other Earning members

Reference period

The financial year 2020-21

Survey period

January-June 2021

Research Team

PRICE: Rajesh Shukla, Megha Shree, Pooja Sharma, Shailendra Dubey, Ashwini Joshi, Adite Banerjie

IIMA (IGPC): Arvind Sahay, Sanket Mohapatra, Sudheesh Nambiath, Minal Marathe.

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