In 2014, PRICE created its first ‘baseline (Wave 1.0)’ master data platform through the pan Indian ICE 360^o Survey “Household Survey on Indian Citizen Environment and Consumer Economy” and repeated in 2016. aimed to generate integrated longitudinal data (Interconnected, consistent and up to date) to provide a 360^o view of “household’s & people’s” progress on financial conditions (income, expenditure, saving and borrowings), living conditions, access to public goods, amenities, state welfare, health, education, occupational conditions, social and occupational mobility and inclusion in the consumer market economy.

The findings in the form of actionable insights, presentations and reports including the households level data are shared with various stakeholders ranging from policy makers in government, policy advisors, business strategists, media, academic & research institutions including national and international individual researchers. The response to the study was encouraging and reaffirmed our hypothesis that such data and insights were value adding to the various target groups outlined earlier.

Such data yield rich insights not just in one survey but in tracking, in a nuanced and granular fashion, how household well-being has changed over time, what the drivers of these changes have been, what policy measures work slowly over time with what trajectory of effectiveness and so on such data yield rich insights not just in one survey but in tracking, in a nuanced and granular fashion, how household well-being has changed over time, what the drivers of these changes have been, what policy measures work slowly over time with what trajectory of effectiveness and so on.

Sponsor: JAMSETJI Tata Trust, Maruti Suzuki, World Gold Council, TVS Motor Company Ltd, Mahindra & Mahindra.

Research Team: Rajesh Shukla, V.T. Prabhakaran, Asha Sharma, Bijay Chauhan, Mridusmita Bordoloi, Sandeep Ghosh, Adite Banerjie, Pooja Sharma, Shailendra Dubey, Megha Shree, Ashwini Joshi.