Completed Projects 2016

ICE 360° Survey (2016)- Household Survey On India’s Citizen’s Environment And Consumer Economy (Wave 2.0)

In 2014, PRICE created its first ‘baseline (Wave 1.0)’ master data platform through the pan Indian ICE 360o Survey “Household Survey on Indian Citizen Environment and Consumer Economy” and repeated in 2016. aimed to generate integrated longitudinal data (Interconnected, consistent and up to date) to provide a 360o view of “household’s & people’s” progress on financial conditions (income, expenditure, saving and borrowings), living conditions, access to public goods, amenities, state welfare, health, education, occupational conditions, social and occupational mobility and inclusion in the consumer market economy.

The findings in the form of actionable insights, presentations and reports including the households level data are shared with various stakeholders ranging from policy makers in government, policy advisors, business strategists, media, academic & research institutions including national and international individual researchers. The response to the study was encouraging and reaffirmed our hypothesis that such data and insights were value adding to the various target groups outlined earlier.

Such data yield rich insights not just in one survey but in tracking, in a nuanced and granular fashion, how household well-being has changed over time, what the drivers of these changes have been, what policy measures work slowly over time with what trajectory of effectiveness and so on such data yield rich insights not just in one survey but in tracking, in a nuanced and granular fashion, how household well-being has changed over time, what the drivers of these changes have been, what policy measures work slowly over time with what trajectory of effectiveness and so on.

Sponsor: JAMSETJI Tata Trust, Maruti Suzuki, World Gold Council, TVS Motor Company Ltd, Mahindra & Mahindra.

Research Team: Rajesh Shukla, V.T. Prabhakaran, Asha Sharma, Bijay Chauhan, Mridusmita Bordoloi, Sandeep Ghosh, Adite Banerjie, Pooja Sharma, Shailendra Dubey, Megha Shree, Ashwini Joshi.

2016

ICE 360o Survey (2016)- Household Survey on India’s Citizen’s Environment and Consumer Economy (Wave 2.0)- Completed

Sponsor

JAMSETJI Tata Trust, Maruti Suzuki, World Gold Council, TVS Motor Company Ltd, Mahindra & Mahindra.

Major Agendas

Survey is aimed to” generate integrated longitudinal data (Interconnected, Consistent and up to date) on “How India earns, spends, saves, lives, thinks, accesses public goods and amenities and many more…”

Coverage

Covered 25 major Indian states (Andhra Pradesh, Assam, Bihar, Chandigarh, Chhattisgarh, Daman & Diu, Delhi, Goa, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Odisha, Puducherry, Punjab, Rajasthan, Tamil Nadu, Telangana, Uttar Pradesh, Uttarakhand and West Bengal).

Sample Design

Probability sampling separately for rural and urban India

Sample Frame

300,000 households

Sample Size

60,000 households

Data Collection Method

Face-to-face questionnaire-based approach

Respondents

Chief Wage Earner (CWE), Housewife, Youth, special services (Two-wheeler/ four-wheeler users) 

Reference period

The financial year 2015-16

Survey period

April-September 2016

Research Team

Rajesh Shukla, V.T. Prabhakaran, Asha Sharma, Bijay Chauhan, Mridusmita Bordoloi, Sandeep Ghosh, Adite Banerjie, Pooja Sharma, Shailendra Dubey, Megha Shree, Ashwini Joshi.