The rural economy in India is undergoing significant changes, and agricultural households, traditionally reliant on farming, are at the center of this transformation. While agriculture remains a key source of income for millions of rural families, many households are increasingly turning to non-farm activities to sustain their livelihoods. This policy report seeks to reimagine the livelihoods of "Annadata" households, focusing on diversifying income sources, addressing systemic challenges, and ensuring the socio-economic well-being of rural communities. It draws on insights from the People Research on India’s Consumer Economy (PRICE) and its ICE 360° surveys to analyze the evolving profile of agricultural households and provide policy recommendations for supporting their livelihoods beyond farming.

Sponsor: Self-sponsored

PRICE Research Team: Rajesh Shukla, Aditi Banerjee, and Tanvi Shukla 

Estimated Releasing Date: Jan 2025