2019

Understanding Next 100 million Digital Users - Completed.

Sponsor

Flipkart Internet Private Limited

Objectives

• Understanding mobile device usage
  • Availability of services; accessibility of mobile network and internet, quality, cost and behavior.
• Understanding technology (internet) usage and digital behaviors
  • Awareness and usage of internet; media consumption and retail behavior and usage of voice interfaces.
• Understanding shopping behaviors (Online & Offline)
  • Type of purchases and expense brackets.
  • Usage, experience and kind of products purchased.
  • Behaviors, attitude and expectation about/from purchases.

Coverage

Total 20 cities were covered in the survey:

• Metro: Delhi, Mumbai, Kolkata, Chennai and Hyderabad
• Tier 1: Lucknow, Indore, Jaipur, Nagpur, Patna and Vijayawada
• Tier II: Ludhiana, Aurangabad, Guwahati and Belgaum
• Tier III: Jhansi, Jamnagar, Bokaro, Tiruppur and Kannur

Sample Design

Two-stage stratified random sampling

Sample Frame

Over 30,000 Urban Consumers (18 -70 years)

Sample Size

Over 5,000 Urban Consumers (18 -70 years)

Method of Data Collection

Face-to-face questionnaire-based approach (CAPI)

Respondents

Diverse groups of respondents were covered in the survey such as age group (18-25, 26-33, 34-45, 45+); income class (Q1, Q2, Q3, Q4, Q5) and gender (Male, Female).

Reference period

Calendar year 2019 

Survey period

October-December 2019

Research Team

PRICE: Dr. Rajesh Shukla, Dr. Megha Shree, Mr. Anil Kumar, Mr. Avijit Bhargarh, Ms. Pooja Sharma, Mr. Shailendra Dubey, Ms. Ashwini Joshi

Flipkart: Ms. Harini Karthik, Ms. Aditi Subram Kulkarni