Projects

Home : Projects
Ongoing Projects 2025

Urban Consumer Spending Trends in India

This study aims to analyze and compare the spending patterns of individuals in the workforce on weekdays versus weekends. The focus is on understanding the volume and distribution of expenditures across key sectors, with special attention to workforce segmentation by industry (manufacturing vs. services), demographic variables (income level, gender, age, and family size), and spending categories.

Sponsor: TATA Sons, Mumbai

PRICE Research Team: Rajesh Shukla, Pooja Sharma, Asha Sharma, Rajender Singh, Tanvi Shukla and Shailendra Dubey

TATA Sons: Roopa Purushothaman, Vishal Vaibhaw, and Anindya Roy

2025 Urban India Weekend Spending Pattern- ONGOING
Sponsor TATA Sons
Objectives This study aims to analyze and compare the spending patterns of individuals in the workforce on weekdays versus weekends. The focus is on understanding the volume and distribution of expenditures across key sectors, with special attention to workforce segmentation by industry (manufacturing vs. services), demographic variables (income level, gender, age, and family size), and spending categories.
Coverage 25 Cities from India’s 18 states.
Sample Design 3-stage stratified random sampling
Sample Size  Approx. 6000 consumers
Data Collection Method Face-to-face questionnaire-based approach (CAPI)
Respondents The consumers who are mostly employed
Survey period January-February 2025

 

Completed Projects

Ongoing Projects