India’s domestic tourism story is usually told through tourist arrivals, hotel rooms and popular holiday destinations. Household survey data reveals a much larger and more interesting market. The latest Domestic Tourism Expenditure Survey (DTES), conducted by the National Statistics Office from July 2025 to June 2026, offers a picture of domestic...

For years, the size of India's middle class has been treated as a proxy for the country's consumer potential. A larger middle class meant a larger market for homes, cars, appliances, financial products, travel and discretionary consumption. That proposition remains true. But something is changing: the middle class is becoming too large and too...

India’s private consumption expanded by 7.1% in real terms in the first quarter of 2026–27. That is encouraging news for an economy whose prospects depend substantially on domestic demand. But a growth rate is not a market strategy. It tells businesses that expenditure is expanding, not which consumers sustain which markets, what...

Every few months, an event involving young people captures public attention in India. A protest, an online campaign or a social movement quickly turns into the basis for judging an entire generation. Some describe the country’s Gen Z as impatient, entitled or rebellious. Others celebrate its confidence and willingness to question authority. Both views are tempting but incomplete. History teaches us that societies almost always misunderstand their emerging generations.

India’s next leap will be determined by its top 100 cities